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Your company is growing. Your cash isn’t.

Clean numbers and a clear decision every month. From US$1,000, for companies in Guatemala.

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Three tiers, fixed prices

  • FoundationThe accounting foundationUS$1,000
  • DirectionMonthly financial directionUS$1,750
  • ScaleFractional CFOUS$3,250

No long contracts. Leave with 30 days’ notice.

See what each tier includes

Sound familiar?

Your accountant tells you what happened. We tell you what to do next.

Most providers get your books in order and stop there. We keep going: every month we read your numbers and turn them into decisions. Your accountant stays in charge of taxes, and we work with them.

Three tiers. Start where you are today.

A salaried finance director in Guatemala costs Q30,000 to Q60,000 a month, plus payroll taxes and benefits. Here you pay only for the tier you use.

Foundation

The accounting foundation

You sell and invoice, but your books are behind and you have no financial statements.

In 2 to 4 months: current books and your first balance sheet.

  • Books kept current, coordinated with your accountant
  • Your first balance sheet and income statement
  • Numbers you can trust to decide with

A case of this kind of work

A financial services company: eight periods sitting in a raw trial balance. Eight full sets of financial statements came out of it, and all eight balanced to zero.

Not included: tax filings (your accountant files them), payroll or supplier payments, external audits, or the monthly decision session (that starts in Direction).

US$1,000 a month

Three-month minimum: that’s how long it takes to get the books current.

Books Current Guarantee · 4 months. If after four months your bookkeeping is not current and you do not have your balance sheet and income statement, we do not charge you for that month.

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Direction

Monthly financial direction

You have books, but nobody reads the numbers to make decisions.

Every month you know how much cash you’ll have, and what to decide.

  • A monthly report you can read without being an accountant
  • A cash projection: how much you’ll have, and when
  • One session a month to decide what to do

A case of this kind of work

A specialized services company: everyone inside took it for granted that it needed restructuring. Once the real contribution margin was built, it turned out three of every four additional quetzales fell straight to the bottom line, and the distance to break-even was a fraction of what was assumed inside. It was not a restructuring. It was very little sales.

Not included: day-to-day bookkeeping (your accountant, or the Foundation tier), raising capital (that’s Scale), systems or ERP implementation, or tax filings.

US$1,750 a month

Month to month. Leave with 30 days’ notice.

First Decision Guarantee · 21 days. If, 21 days after receiving your information, we have not delivered your 13-week cash projection and your three prioritized decisions, each with its number, we do not charge you for that month. The information is four things: your trial balance for the last twelve months, your bank statements for the same period, and the detail of what you are owed and what you owe.

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Scale

Fractional CFO

Your finances are already in order and you want to grow, restructure or raise capital.

A finance director at your side, without the payroll.

  • Strategic financial leadership
  • Scenarios before every big decision
  • Structure and capital planning
  • Close support on the decisions that matter

A case of this kind of work

The same case, seen from its capital: the days of operation ahead of it varied by almost eight times depending on a single decision, whether it could borrow against what its customers owed it. That difference was a conversation with the bank no one had had.

Not included: taxes or bookkeeping (they stay with your accountant), legal work (with your lawyer), certified valuations or third-party audits, or full-time dedication.

US$3,250 a month

Q24,765 a month. A salaried finance director costs Q30,000 to Q60,000.

Response Guarantee · 5 business days. When you bring us a decision on capital, debt, or a purchase or sale, you have a written recommendation within five business days: the number, what we recommend, and what would have to happen for us to change our minds. If you do not have it on time, we do not charge you for that month. One decision at a time.

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No long contracts: leave with 30 days’ notice. Everything is virtual, and every session is recorded. We work with four companies at a time. In all three guarantees the clock stops while we are waiting for information we have requested from you, and restarts the day we receive it. Our guarantees cover what we deliver and when we deliver it; the decisions — and whatever comes of them — are yours.

He’s sat in the owner’s chair.

15+years running finance and operations
10+years at the head of his own company

Levent Asanoski, VIRA’s founder, has run finance and operations in manufacturing, agribusiness, retail and financial services. Before advising other owners, he built and ran his own company.

He holds a master’s from the Acton School of Business, where you learn by doing. He has built information and control systems from scratch and sorted out plant costs.

His way of working is simple: sit with the owner, understand the business and solve things side by side, without jargon.

Frequently asked questions

Why not hire a finance director?

You can. In Guatemala one costs Q30,000 to Q60,000 a month, plus payroll taxes and benefits. With VIRA you start at US$1,000 and move up only when you need to.

Am I locked into a contract?

No. Direction and Scale are month to month and you can leave with 30 days’ notice. Foundation has a three-month minimum, because that’s how long it takes to get the books current. Move up a tier when your company needs it.

I have nothing in order. Can you help?

Yes. That’s what Foundation is for: we start from zero, and in 2 to 4 months your books are current.

Is this just another accountant?

No. Your accountant keeps the books and files the taxes. We use that work to run your finances: in Foundation we coordinate your accountant for you, and from Direction up we turn the numbers into decisions.

I already have an accountant. Why do I need you?

The accountant records what already happened. We tell you what to do with it: where your cash is heading, where you are winning and losing, and what to decide this month.

Is everything virtual?

Yes. Every session is virtual and recorded, so you and your team can go back to it.

Do you work outside Guatemala?

For now we work with companies in Guatemala. Latin America and the US come later: if your company is there, write to us and let’s talk.

Can I lock in the price?

Yes. Pay 12 months up front and one month is on us. The price stays fixed for the year. You can still leave with 30 days’ notice and we refund the unused balance.

What happens if you miss the deadline?

It is in writing on each tier. If the work we promised is not in your hands by the deadline, we do not charge you for that month. The clock starts the day we receive your complete information, not the day you sign, and it stops while we are waiting for something we have asked you for.

What exactly does the guarantee cover?

It covers our delivery: that the promised work is in your hands by the written deadline. If it is not, we do not charge you for that month, and that is where the guarantee ends. We do not guarantee financial results. The decisions are yours, and what happens afterward depends on your market, your team, and your execution. Our commitment is to deliver the complete work on the agreed date.

30 minutes to know where to start.

We’ll see which tier fits your company and what we’d do first. No obligation: the first conversation is to understand, not to sell.

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